Westfield Matildas are Australia's most beloved national team

Australia loves the Westfield Matildas!

The Westfield Matildas have been ranked Australia's most beloved national team in 2019. 

Australia's national women's football team sit atop the BenchMark EC Ladder, a survey conducted by True North Research to gauge the emotional connection fans have with their teams.

Over 50,000 fans came out to see the Matildas across five games in Australia in 2019 - located in Sydney, Brisbane, Melbourne & Adelaide. 

This included a record-breaking 20,029 crowd on November 9 against Chile at Bankwest Stadium, which is officially the highest-ever attended women's international game on Australian soil. 

On top of that, well over a million Australians tuned in via SBS and Optus Sport to watch the Matildas at the FIFA Women's World Cup in France in June!

The Caltex Socceroos – Australia’s national men’s football team – joined the Westfield Matildas in the top 5 beloved teams, finishing in third place.

“A team’s BenchMark EC Score looks beyond behavioural outcomes,” True North Research director Georgie Maynard told The Sydney Morning Herald.

“It examines the very heart of the relationship between a sports property and sports fans and uncovers the drivers of emotional connection.

“This then enables teams to engage a larger audience and create more loyal fans.”

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