Commonwealth Bank has become the largest investor in Australian women’s football as the landmark partnership is set to elevate women's football in Australia, in the elite game and grassroots.
Commonwealth Bank today became the official naming rights partner and bank of the national women’s team, the Commonwealth Bank Matildas, Commonwealth Bank Junior Matildas and Commonwealth Bank Young Matildas.
The four-year partnership will inject millions of dollars into elite women’s football and grassroots initiatives around the country, and will help provide pathways to inspire young girls to play at an elite level.
With over 150,000+ girls playing every year, the number of participants taking up football is growing rapidly in local communities nationwide, particularly in women and girls.
Commonwealth Banks' commitment to the growth of women's football will see support on all levels of football in Australia, with a clear vision of helping players of all ages, genders and abilities to participate in one of the country’s favourite sports.
Football Australia Chief Executive Officer, James Johnson, said:
“Our partnership with Commonwealth Bank represents a clear and strong alignment of values between our two organisations. It is also a significant endorsement of our vision for Australian football and our strategic priority to anchor the growth of the game in women’s football."
Building on the Commonwealth Bank Matildas record-breaking success in the Tokyo 2020 Olympic Games, the landmark partnership will help the growth of the team in years to come.
With the FIFA Women’s World Cup Australia & New Zealand 2023™️ on the horizon, the growth in all aspects of women's football in Australia from this partnership will help boost participation numbers.
Grassroots football in Australia has flourished over the past years, with the rise in popularity of the Commonwealth Bank Matildas resulting in a record number of young girls and women signing up to play in their local community.
CBA Group Executive, Marketing and Corporate Affairs, Priscilla Brown, said:
“Women’s football has become one of the fastest-growing participatory sports across the country and I’m proud that our investment will be able to support even more opportunities for women and girls to play a game they are passionate about at the highest levels."
The new partnership with CBA will help provide grassroots communities with investments, aiming to accelerate the games' development pathways, seen in their investment as the Official Partner of the MiniRoos.
The MiniRoos program introduces kids aged 4-11 to football, with hopes this new partnership will help the next generation of Commonwealth Bank Matildas find their love of football.
Football Australia Head of Women's Football, Women's World Cup Legacy & Inclusion, Sarah Walsh said:
“We want to ensure every boy and girl has a great experience in the game they love and remain focused on building a legacy for our sport by providing girls with a pathway and inspiring them to play elite football."