Football Federation Australia (FFA) today announced AIA Vitality as the inaugural naming rights partner of MiniRoos, the football introductory program for boys and girls in Australia.
Vitality is a clinically proven health and wellness program that aims to influence behaviour related to chronic diseases and obesity. The program, offered in Australia by life insurer AIA Australia, helps people to know more about their health, take steps to improve it and be rewarded for doing so. The program uses incentives and rewards, such as discounts on gyms, healthy food, shopping, entertainment and travel purchases, to encourage people to adopt and sustain healthy behaviours.
The partnership between FFA and AIA Vitality will commence officially on 1 January 2015 and is for a two year period, in the life insurance category, with an option to extend at the end of the term.
FFA CEO David Gallop welcomed AIA Vitality as football’s newest partner and believes the organisation is a good fit to MiniRoos, which will include the launch of the new introductory program, MiniRoos ‘Kick-Off’, to complement the existing modified games club football experience.
“It’s fantastic that AIA Vitality has come on board to support MiniRoos,” said Gallop.
“Next year will see our first national roll-out of AIA Vitality MiniRoos with the new partnership providing funding for development officers in each Member Federation to aide implementation.
“The partnership with AIA Vitality will also provide much needed resources to the thousands of grassroots clubs around the country that will be registering the next generation of potential Socceroos or Matildas.
“I would like to take this opportunity to personally welcome Damien Mu (CEO of AIA Australia) and his company to the football family and we look forward to working with him and his team in the future,” concluded Gallop.
Chief Executive Officer of life insurer AIA Australia, Damien Mu, was equally excited about the announcement of the historic new partnership between AIA Vitality and FFA.
“We want all kids to have the best start in life and believe that they have the best chance of developing healthy habits when they’re having fun, making friends and learning in a team environment. That’s what MiniRoos is all about.
“By supporting the next generation of football fans, we can raise awareness of the importance of being healthy - not just for kids but for their parents as well. We see first-hand the impact that poor health can have on the community and on quality of life, so sponsoring MiniRoos is a great way to begin addressing this.”
The official national launch of AIA Vitality MiniRoos will be held in February 2015 to coincide with the kickoff of the grassroots football season.